Dubai Fashion Week Spring Summer 2012 from October 20-24 2011

Although South Asian fashion designers are well recognized globally, they earned their international reputation by catering to Western taste. Thanks to a growing and successful Indian diaspora, the international fashion audience is beginning to recognize the distinctive taste of South Asian community.

A few US-based Indian designers, like Parna Ghose of Pure Elegance, are taking up the challenge further and blending trend with tradition effectively to make Indian fashion relevant among international audience. Parna is the first designer ever from US to be invited to showcase ethnic Indian fashions like sarees, bridal lehengas, salwar, and kurtis to the upcoming Dubai Fashion Week (DFW). This invitation from DFW marks a new trend in recognizing Indian fashion that is created globally.

For the first time ever Dubai Fashion Week (DFW) had invited an Indian American fashion designer, Parna Ghose of Pure Elegance – USA, to display her ethnic Indian collection during this year’s show. This marks a new trend in recognizing Indian fashion that is created outside of India and true globalization of Bollywood fashion.

Increased globalization and Internet has given modern South Asian women instant access to the latest global trends. However when it comes to picking their own style, they choose fashion that is tasteful, contemporary, and practical. “My primary clientele is modern, successful, South-Asian women,” said Parna Ghose of Pure Elegance – USA. “They are constantly balancing between their external existences in professional life and their internal values at home, with families and in social environments. My goal is to help them manage this disparity and strike a balance through style and fashion”.

“The hallmark of our design is in its flawless craftsmanship and attention to detail. We focus on bringing out the individuality and exuberance through our unique, unforgettable pieces,” said Parna Ghose of Pure Elegance – USA. Pure Elegance is a fashion brand created in US for South-Asian women worldwide. It is the first of its kind in the USA to combine both high-end Indian fusion fashion and accessories, with exquisite ethnic clothing and jewelry under one roof. Pure Elegance captures the essence of India and blends it with the best that the contemporary West has to offer.

Since its inception about three years ago, Pure Elegance enjoys a strong following worldwide. It now has nearly thirty thousand Fans on its Facebook social-networking page and is one of the fastest growing South-Asian fashion brands in US. With its recent success at the Washington DC Fashion Week, Pure Elegance is eyeing the lucrative and fast-growing Indian bridal wear market that is over four billion dollars in size globally. With this invitation at Dubai Fashion week, Pure Elegance is also hoping to tap into growing South Asian fashion market in the Middle East and beyond.

Dubai Fashion Week (DFW) is a ‘by invitation only’ fashion design and trade event that brings together major players of the fashion industry from around the globe. DFW “Spring Summer 2012” will be hosted at The Arena Dubai World Trade Center from October 20-24, 2011.

 

Location
Dubai World Trade Center, Dubai, United Arab Emirates

About
Dubai Fashion Week SS2012 runs from October 20-24 2011 at The Arena Dubai World Trade Centre. The event showcases designers from around the region and attracts trade buyers and media from around the world.

Description
Dubai Fashion Week® (DFW) is a ‘By Invitation Only’ fashion design trade event with the objective of bringing together prime stakeholders of the fashion design industry. The fashion design trade event takes place twice every year, enables fashion designers from the Middle East and around the region to showcase their collections to trade buyers (retailers, buying houses, distributors, wholesalers, agents, and potential franchisees), the media and individual buyers, seek new business opportunities & linkages and build business relationships within the industry.

General Information
Dubai Fashion Week® (DFW) is a ‘By Invitation Only’ fashion design trade event with the objective of bringing together prime stakeholders of the fashion design industry. The fashion design trade event takes place twice every year, enables fashion designers from the Middle East and around the region to showcase their collections to trade buyers (retailers, buying houses, distributors, wholesalers, agents, and potential franchisees), the media and individual buyers, seek new business opportunities & linkages and build business relationships within the industry.
The five-day event comprises of collection shows as well as exhibition installations for designers & sponsors. Over the years, DFW has invested heavily in young talent with its ‘Emerging Talent’ initiative. This program allows young & upcoming designers to interact with industry professionals via a group collection show & installation.

Dubai Fashion Week further provides brands and corporate, brand activation opportunities. DFW against sponsorships also creates avenues to assist brands reach their marketing objectives. As the only industry based fashion design trade event in Middle East, DFW assists in designer wear business development, industry growth, and brands to activate and reach their target audience.

DESIGNERS

 

• Abeer Al Suwaidi
• Amber Feroz
• Barjis Chohan
• Dabya Al Khelaifi
• Easton Pearson
• Ekta Singh
• Elena Cartas
• Firdous Ahmed
• Furne One
• Hend Al Mutawa
• Homa Qamar
• Jaya Misra
• Jelin George
• Kalid Swaid
• Label 24
• Malak El Ezzawy
• Meher & Riddhima
• Mehwish Afzal
• Mirela Stelea
• Mohammed Al Marri
• Mumbai Se
• Orchid Ganji
• Parna Ghose
• Ravi Bajaj
• Riddhi & Siddhi Mapxencars
• Riimple & Mayyur Girotra
• Roopa Pemmaraju
• Sai Suman
• Sakina Mohsin
• Samir A Chaker
• Shrekahnth
• Wafa Al Kathiri
• Waqas Amin Narang

Comment Policies

This blog is our opportunity to engage fashion professionals and fans in an open dialogue about our event and the industry in the region. We’ve established this page as a way to foster that discussion and exchange ideas/opinions. Our Comments Policy applies to those who choose to use this site as a forum to discuss these topics. By using this site and submitting a comment, you agree to the terms and conditions of the Comments Policy.

•You agree not to post or transmit any content that is unlawful, threatening, libelous, defamatory, obscene, inflammatory or pornographic, or anything that infringes upon the copyright, trademark, publicity rights or other rights of a third party.
•Comments and images that are irrelevant or do not comply with our policies will be deleted.
•Advertising and branded images posted by individuals that do not directly relate to DFW or DFW partners will be deleted
•We don’t expect you to agree with everything we post. However, we do expect comments to be respectful of the opinions of others, and to be related to the topic of the original post. Off-topic or offensive comments will not remain.
•We will try to respond to comments – either as a comment or a blog post addressing a number of comments/questions on a similar topic. However, we reserve the right not to respond.

•Comments and opinions expressed by outside contributors do not necessarily represent the views of DFW, its management or employees. DFW does not endorse, or approve of their content. DFW is not responsible and disclaims any and all liability for the content of comments written by outside contributors to the blog.
•We reserve the right to change our guidelines and policies at any time.
Public Transit
About Dubai Fashion Week (DFW):
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Dubai Fashion Week® (DFW) is a ‘by invitation only’ fashion trade event aimed at bringing together major advocates of the fashion industry by providing them a single platform.

DFW is overseen by fashion and industry experts comprising of an advisory board. The week enables local and regional designers and fashion houses to present their collection to global and regional buyers, media, fashion professionals and the general public.

DFW® is owned and organised by Capital Marketing FZ LLC, a full service event management company with wide expertise and experience of managing corporate events, seminars and exhibitions, as well as live entertainment, award ceremonies and trade shows.

DFW® is a registered trademark and Capital Marketing continues to bear sole rights to its usage.

The event will have its ninth edition this March 2011.

Media contact details:
For more information, please contact Hill & Knowlton on:
Telephone: +971 (4) 3344 930
Fax: +971 (4) 3344 923
media.DFW@hillandknowlton.com

press release

 

DUBAI FASHION WEEK® ANNOUNCES ALLIANCES WITH INTERNATIONAL FASHION COMPANIES

Partnership reaffirms Capital Marketing’s commitment to regional fashion design industry-

Dubai, UAE, 19 June 2011: Capital Marketing, the owner of Dubai Fashion Week (DFW), has announced its strategic association with Cranberry Middle East (CME) and International Fashion Innovators (IFI). This alliance will see DFW continue to grow and develop as the most important fashion design trade event in the region.

CME has extensive experience in fashion, lifestyle & entertainment sectors across Asia & Middle East. Rohit Sabikhi, CEO, CME has continued working with the industry regionally and has been involved in the development of DFW. Simon P Lock, CEO, IFI brings a wealth of global experience to the team, having produced fashion events in Europe, North America and Asia Pacific. The two companies will add strength to the DFW brand, combining regional knowledge with international expertise.

Commenting on this announcement, Manoj Bhojwani, Chairman of Capital Marketing said: “Cranberry ME and International Fashion Innovators are two of the most respected companies in their fields and our partnership with them will ensure improvements in a number of areas of DFW. This includes production, design and execution, the provision of producers and directors with international credentials, marketing communications as well as providing international models for the shows. Through these exclusive associations, we aim to provide designers & industry in the region the very best of professionals & expertise.”

He added, “When Capital Marketing took over Dubai Fashion Week two seasons ago, our pledge to the industry was to progressively improve the event in order to deliver real commercial outcomes for designers and other industry members participating. We have worked hard to consolidate the event and this is another step in the right direction.”

IFI CEO, Simon P. Lock, has been appointed as Creative Director of DFW. He is a veteran in the industry, having founded Australia Fashion Week in 1996. He has been Festival Director of both Singapore Fashion Festival and Hong Kong Luxury Week in addition to being Senior Vice President & Managing Director, IMG Fashion and Models, Asia Pacific. Along with his team at IFI, Simon has produced fashion events for a number of the world’s leading designers in London, Paris, New York and Asia including Marc Jacobs, Stella McCartney, Salvatore Ferragamo, Zac Posen, Collette Dinnigan, and Calvin Klein. He is a recipient of Australian Fashion Laureate 2010 award.

Commenting on his appointment, Simon Lock said: “My life’s work has been to aid the growth and development of established and emerging designers. I am very excited to have this opportunity to work with designers from the Middle East and help them get the recognition they deserve, both locally and on the international stage. My hope is that we can add real value to the great efforts that have already been made by DFW.”

Cranberry ME CEO, Rohit Sabikhi, will maintain his role as Event Director of DFW. His previous experience includes associations with Fashion Design Council of India, IMG (International Management Group), various international fashion weeks, and his expertise lies in fashion design industry growth & development, brand activation, sponsorships and event marketing & management.

Commenting on this association, Rohit Sabikhi said: “Our objective every season is to have the top designers in the region and Dubai showcase with us at DFW. Along with IFI, our exclusive strategic partners, we intend to further develop the creative & industry experience for designers. I strongly believe, this association will add value to our commercial sponsors and assist them in achieving commercial outcomes through their involvement with DFW.”

Cranberry ME and International Fashion Innovators involvement with DFW will be effective from next season, which will be Spring/Summer to be held in October 2011 (dates to be announced). In the lead up to the event, DFW will be holding workshops with designers and sponsors this week.

 

DUBAI FASHION WEEK® DESIGNER APPLICATIONS OPEN, BY INVITATION ONLY

Dubai, UAE, 17th July 2011: Capital Marketing, the owner of Dubai Fashion Week (DFW) has now opened the application process inviting designers to participate in the next season of DFW Spring/Summer 2012 (SS12), which will run from 20th to 24th October 2011 at The Arena, Dubai World Trade Centre. There are three categories which designers can apply for; the individual collection show, the group collection show and the emerging talent show.

Designers partaking in the individual collection show category must be established designers who have consistently proven to be operating a viable business over a number of seasons. The group collection show category is open to established designers with a proven production capability who are continuing to build their brands’ reputations and gain increased national and international exposure and sales.

Finally, showcasing some of the most promising talent in the region, is the emerging talent category. As a symbolic reflection of DFW’s unwavering commitment to discover and support hidden talent from the region, the emerging talent category returns for its 10th season, as a launch platform for young and upcoming designers.

Commenting on the opening of designer applications and the upcoming season, Simon Lock, the newly-appointed Creative Director of DFW said, “My greatest joy has been working with designers and helping them realize their dreams, whether it be launching themselves in their home market, expanding their business internationally or just introducing them to others in this amazing global business.” “Whether a designer of Abayas, haute couture or ready-to-wear collections, DFW is designed to deliver real return on the investment designers make through participation in DFW. Designers can also look forward to seeing a much more focused marketing program for DFW as we further strengthen our role in the region as ‘The Middle East Fashion Week’.”

“We will continue to work closely with designers to identify the outcomes they can expect in terms of optimizing media exposure, engaging with buyers, and enhancing the positive commercial impact on their business,” said Umang Suri, COO, Capital Marketing.

Rohit Sabikhi, CEO, Cranberry ME and Event Director, DFW, said, “The DFW team have had a series of very promising meetings with local, regional and international designers, about taking part in the upcoming season. With the designer application process now open, we look forward to receiving positive responses over the next few weeks, as they confirm their participation in DFW SS12.”