July 11, 2012 – 08:15 hrs IST It was for his son’s film FALTU that producer Vashu Bhagnani decided to explore the real power of the internet while promoting the film’s audio tracks. Well now for his next film Ajab Gazabb Love, Bhagnani has come up with yet another innovative promotional concept.

Keeping in mind that today Bollywood film soundtracks go a long way in promoting the film almost a month in advance, Bhagnani will be releasing only a single from his next venture. In fact the producer plans to space the release of each single from the film’s soundtrack with at least two weeks gap to help promote the tracks as well as the film.

Ajab Gazabb Love, directed by Sanjay Gadhvi, stars Jackky Bhagnani, Nidhi Subbaih, Arshad Warsi and Arjun Rampal. The film is scheduled to release this October.