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Fashion has undergone a reckoning as of late. While we could say it’s the pandemic, the industry was already changing. Thanks to a heightened focus on sustainability, wanting to reduce waste, and a bigger emphasis on pieces that genuinely last—and aren’t as trend-led—seasons are becoming obsolete. Coats are featured in spring/summer collections, and you’ll always spot at least one summer dress on the autumn/winter runways. The crux of this is that our constant need for newness is waning. You need only see how the resale market is booming to understand that, not to mention our continued obsession with nostalgia.
Where, then, does this leave us for the coming season? Are we ignoring what the runways revealed back in February and March? In a nutshell, no. That said, there are some key “trends” you’ll find in our A/W 20 report, although you’ll soon realise that these are all pieces you may already own or are classics you’ll be wearing for literally years to come. There is a similar pattern when it comes to the biggest and most popular colours for this coming season.
