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8 of the Best New Beauty Launches Hitting Shelves in October

Hits: 7

Photograph courtesy of Fancy Face

Limited-time bundles, brightening creams and beyond.

Whilst none of us are entirely sure how it’s October, we can indeed confirm today is October 1. And as we mark our eighth month of our “new” normal, what better time to treat yourself to a little pick-me-up? There’s plenty of new beauty launches hitting shelves in October that you’ll want to add to cart – from skincare to makeup, haircare and more.

Below, discover eight of the new best new launches in October:

Fancy Face ‘La Vie En Rosé’ Limited Edition Anniversary Bundle

new beauty launches october

What you need to know: October marks 15 years since Canadian beauty brand Fancy Face launched and opened its first storefront called The Rosé Room. And to celebrate, the brand is releasing a limited edition lip bundle. The bundle includes an all-new shade of creamy lipstick in a shade called Angel and a sheer, creamy lip glaze with a soft shimmer in a shade called Whisper. As with all of the brand’s products, both the lipstick and the lip glaze are made in Canada and are fragrance-free, hypoallergenic, non-comedogenic and paraben-free. “It’s incredible to be celebrating our one year anniversary of the Rosé Room storefront and 15 years in business with these two new products,” Brittany Gray, the founder and CEO, said in a release. “We’ve been working on these offerings for months and thought no better reason to release them in conjunction with such a great milestone. I feel we can all use something to celebrate, to make ourselves feel good and what better than throwing on that perfect shade of lipstick.”

Price: $75

Where to get it: The bundle is available exclusively at

Olay Regenerist Max Retinol24 Night Collection

new beauty launches october

What you need to know: Following the success of its original Olay Regenerist Retinol24 Face Moisturizer (two jars are sold every minute), Olay is releasing the new Olay Regenerist Retinol24 Night Collection. The collection consists of a moisturizer, serum and eye cream and the products contain 20 per cent more of the brand’s Retinol24 Hydrating Complex, which uses amino-peptide, vitamin B3, retinyl propionate and retinol to deliver 24-hour hydration and smoother, brighter skin. The line is free from frargance, phthalates, mineral oil and synthetic dyes, too.

Price: $32.99 each.

Where to get it: Available nationwide on Olay shelves from October 1.

Lululemon Super Fine Face Mist

new beauty launches october

What you need to know: If you’re going hard in your at-home workouts these days, then having Lululemon’s new Super Fine Face Mist on hand isn’t a bad idea. The ultra-fine spray works to replenish skin of moisture post-workout, as well as mattify (using activated charcoal) and protect (plant-based ingredients such as Irish moss help to protect against blue light damage and other environmental aggressors) the skin. Spray it on before or after you apply your makeup or your moisturizer – think of it as hydration on the go.

Price: $28

Where to get it: Available in select stores and online at

Pacifica Beauty

What you need to know: This month, US-based vegan and cruelty-free beauty brand Pacifica Beauty is available in Canada for the first time at Shopper’s Drug Mart. The brand was founded in 1996 by Brook Harvey-Taylor based on her belief that “non-toxic beauty should be available to all at an accessible price point”. In the year’s since its launch, the brand has continuously delivered a full range of beauty products including cosmetics, skincare, haircare and bodycare. The brand’s best-selling skincare and cosmetic items – including its Sea Foam Complete Face Wash, Dreamy Youth Day & Night Cream, Alight Multi-Mineral BB Cream and Supernova Stellar Gaze Length & Strength Mineral Mascara – are among the items now available for Canadians to try.

Price: Prices start from $5.99.

Where to get it: The Pacifica line is available in 780 Shopper’s Drug Mart stores across the country, as well online.

Clinique Even Better All-Over Concealer + Eraser

new beauty launches october

What you need to know: Looking for a multi-tasking makeup product that will make getting ready for your morning Zoom calls a cinch? The new Even Better All-Over Concealer + Eraser from Clinique is your answer. The lightweight, oil-free and longwear formula provides instant hydration to skin (and continues to do so for 24 hours), immediately smoothes the appearance of lines, blurs the appearance of imperfections and, over time, visibly reduces under-eye puffiness and dark circles. It’s also sweat- and humidity-resistant and won’t crease, streak or oxidize (plus, there’s no nasties in the formula). It’s available in 30 shades, and can be worn alone or with foundation (either under or over) – simply swipe the doe-foot applicator over the areas you wish to conceal, and use the blurring sponge (which can be washed with mild soap and water) with a stippling motion to blend.

Price: $33

Where to get it: Available from this month at Clinique counters and at

Dior Backstage Glow Palettes

What you need to know: The newest additions to Dior’s Backstage line were used in the brand’s Spring 2021 show in Paris this week to bring a little springtime glow to the models’ cheeks – and from next week, you’ll be able to easily replicate the look at home. The new palettes are available in a range of gold shades inspired by the brand’s couture collections – Pure Gold 003 (a classic yellow gold), Rose Gold 004 (a rosy gold) and Copper Gold 005 (a warm copper-gold). They can be mixed and matched, and used on any skin tone. Speaking of his newest creations, image and creative director Peter Philips said, “These palettes are multi-faceted products that warm the complexion and deposit a spot of highlight to catch the light on the face. They add a touch of gold to contouring and warmer shades can produce a bronzing effect. They can also be used to highlight an eye look, and of course, applied to the chest and shoulders to create a shimmering halo for the holidays.”

Price: $55 each.

Where to get it: Available at Sephora from October 9.

Bioderma Pigmentbio

new beauty launches october

What you need to know: This month, Bioderma launches its new Pigmentbio range which works to actively restore skin’s brightness by lessening the appearance of dark spots. The line includes the Foaming Cleanser (which gently exfoliates the skin for immediate brightening), the C-Concentrate (a powerful vitamin C serum to help with pigmentation) and Daily Care 50 (an illuminating moisturizer which provides instant hydration). Three steps to brighter skin? Sign us up.

Price: The Foaming Cleanser is $19.90, the C-Concentrate is $44.90 and the Daily Care 50 is $39.90.

Where to get it: Available now at Shopper’s Drug Mart.

Omorovicza Acid Solution

new beauty launches october

What you need to know: The newest addition to the Omorovicza line comes after the success of the brand’s Acid Fix Serum which was launched in 2018. The new solution helps to resurface, brighten and plump the skin via a potent combination of acids, including glycolic, lactic and salicylic. The formula also contains caviar lime extract which helps to boost luminosity in the skin. It can be used both morning and night, though the brand advises not to use it and the Acid Fix Serum on the same day. And as with any acid product, don’t forget your SPF, too!

Price: $150

Where to get it: Available from today at Omorovicza stockists and online.

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