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Adidas Originals know what they’re doing. Don’t mess with the three stripes, and celebrities like Armie Hammer and a post-Oscars Melissa McCarthy will stick with you.
But that doesn’t mean they won’t innovate. At London Fashion Week, the brand debuted a new collaboration with designer Ji Won Choi. The collection maintains the line’s bold colors but chops and screws the immediately recognizable logo and legendary stripes. Choi, who was born in Seoul and raised in the midwest USA, also drew on her Korean heritage in reworking the classic tracksuit shapes.
