Wine has been around for thousands of years, but how much we understand about it is still very much up for debate. The reasons why certain bottles are picked may vary from personal taste – everyone has favourite grapes, aromas or flavours – through circumstances such as occasions and food pairing, up until the widest topic of all: the story behind. “Storytelling around wine is pretty much endless,” says Claudio Deidda, founder of the fine wine online boutique The Beauty & The Taste. “That is, at the same time, the most exciting as well as the most off-putting feature of wine. When choosing a bottle, there might be a lot of information to digest. It does happen quite often then that people without an extensive wine knowledge end up going for what they already know instead of diving in and exploring”.