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You may assume Adam Driver is exhausted from running through your mind all day, but it’s actually because he is still sprinting after horses—and treading water—in Burberry’s latest eau d’equestrian fantasy.
Almost exactly a year since Driver starred in an instantly viral ad campaign for Burberry chief creative officer Riccardo Tisci’s inaugural fragrance for the brand, which included a commercial in which man and horse pondered their existence amidst land and sea, the actor returns to the shoreline for another 30-second spot to promote the new Burberry Hero Eau de Parfum.
In the ad, a shirtless Driver once again finds himself, per a press release, “in the awe-inspiring beauty of the natural world, depicting what masculinity means today by embracing freedom of expression and the beauty of contradictions—how strength can be subtle, and emotions can empower.” He swims in blue waters to FKA Twigs singing the line “I quench that thirst.” (That song, “Two Weeks,” also soundtracked last year’s commercial; Twigs is a fellow ambassador for the British brand.) Driver’s voice also provides some narration: “It takes courage to embrace your extraordinary.”
The fragrance, warm and woody, takes inspiration from perfumer Aurélien Guichard’s memory of the Landes forest in southwestern France: “The scent of the pine needles melted with a trail of warm sand and sea-spray was the aroma I wanted to recreate,” Guichard said in a press release. “For me, the sensual and crystalised resins included in the fragrance represent the power of reconnecting with your natural instinct.’” And who has more natural instinct than Adam Driver, the original man?
