Fashion Men's Fashion

Are Fashion Brands Keeping Up With Modern Men

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Brands and the media have invested in billions in assembling an ideal image of manhood that is defined by strength and power. But, in recent years, there has been a significant shift in the way marketing and advertising portray masculinity. Brands need to reappraise masculinity for two equally important reasons: one selfless, and the other self-serving. The first being that traditional expectations of masculinity causes problems, whether it be its impact on men’s wellbeing or on women and their equal representation in society.

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