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A solid grounding and insight into the fashion industry has been at the core of AZAT MARD from the very beginning – a new luxury urban-inspired menswear brand hailing from Manchester but with real international intent. The brainchild of young founders Neil Malhotra and Garen Tchobanian, AZAT MARD – which means ‘Free Man’ in Armenian, inspired by Tchobanian’s family heritage – is a forward-thinking brand with individual expression at its heart.