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Bored of the clean girl aesthetic? Let us introduce you to the hottest way to elevate a makeup look: blue eyeshadow. If you grew up with a coloured lid fanatic for a grandmother (you’re not alone), you might be wondering: really? Blue? As much as the hue can sometimes get a bad rep, consider the many iconic moments in fashion and film when blue eyeshadow had a lasting impact on the beauty zeitgeist.
Photography by Getty Images
In the ‘60s, exaggerated doll eye makeup was often paired with a baby blue lid. In the ‘80s, films like Blue Velvet and Buffalo 66 solidified the look’s place in pop culture. Today, you might think back to Kate Moss’s unforgettable blue smoky eye in the ‘90s.
Photography via Launchmetrics/Spotlight
On the Fall 2025 runways, blue lids were decidedly back in style. Designers like Blumarine opted for sheer, shimmery slate blues while Sandy Liang went for vibrant, opaque aquas. Celebrities have quickly followed suit, as seen on Emma Chamberlain in her recent Vogue interview. [instagram-oembed url=”https://www.instagram.com/reel/DIwlnnJxiwF/?igsh=c3NiN3NlYjQxanc4″ /] Regardless of whether you’re ready to paint your whole eyelid or intend to play it safe with an understated tint, there’s a blue eyeshadow for everyone. Scroll below for our fave products to shop the trend. [content_module id=”1″] [content_module id=”2″] [content_module id=”3″] Continue Reading
