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Canada Goose is stepping into Fall/Winter 2025 with a collection that balances urban adaptability with the craftsmanship of a brand shaped by more than six decades of heritage. Launched on August 5, the line leans into transitional staples: fleece, sherpa and lightweight down, designed for a life that shifts between daily routine and unexpected detours.
The campaign, photographed against urban backdrops, takes a different lens to exploration. Instead of remote landscapes, it finds adventure in the everyday: concrete streets, pockets of stillness, and the restless rhythm of urban life. Styled by Jay Massacret and lensed by Winter Wandenbrivk, the visuals highlight individuality, resilience and ease.
Highlights include the Lawson Kind Fleece Jacket, made with recycled wool and bio-based fibres; the Alberni Reversible Bomber, offering two looks in one; and the Elba Bomber, a sleek, ultra-light puffer with a minimalistic silhouette. Canada Goose’s performance DNA runs through the collection too, with the Lodge Hooded Jacket offering water-repellent ripstop and packability, while the Sierra Kind Bomber reimagines a varsity classic with exaggerated ribbed hems.
But beyond the season’s silhouettes, the collection is rooted in the legacy of Canadian craftsmanship. Since 1957, Canada Goose has kept its commitment to local manufacturing, with all core down-filled products still made in its own facilities across the country. The Snow Mantra Parka, designed for the Canadian Arctic Rangers, remains the brand’s blueprint; its functional details, from reflective strips to adjustable cuffs, inform design choices across today’s outerwear.
Sustainability is another throughline. From repair and warranty programs that extend garment lifespans to its Generations recommerce platform, Canada Goose continues to design with circularity in mind. For FW25, that translates to thoughtful use of recycled fibres and fabrics engineered to endure more than a season.
In its newest chapter, Canada Goose blends heritage with a distinctly modern perspective: outerwear built not only for survival, but for style, movement and longevity.
Shop the entire FW25 collection at canadagoose.com.au.
The post Canada Goose Steps Into FW25 With Urban-Explorer Edge appeared first on ELLE.
