Introducing the ‘M(ask) Me’ initiative.
Two Canadian womenswear brands – NONIE and SOPHIEGRACE – have teamed up on a new collection of face masks with an incredibly important message. As the COVID-19 pandemic continues, domestic violence rates continue to rise across the country so designers Emma May and Nina Kharey have designed the ‘M(ask) Me’ collection to offer discreet support for abuse victims during this time.
“COVID-19 has had a significant impact on women across this country, and as stresses mount for so many, those facing violence at home are even more trapped,” May said in a release. “I am proud to collaborate with [Kharey] to provide our communities with high quality, Canadian-made, reusable masks while raising money for organizations that help victims of domestic violence and create programs to change patterns that lead to the destruction of too many families.” Kharey adds, “The initiative with Emma is a way for us to help those in need, those who may not know where to go for help and those whose lives may be in danger, by making a simple identifying mask as a symbol of hope and support.”
Each of the masks features a ‘M(ask) Me’ logo on the side, which indicates that the person wearing the mask can provide information about local resources and help in reaching out to them. Plus, $10 from the sale of every mask will be donated to various organizations providing support to victims at this time, including the YWCA Calgary.
Speaking of the initiative, Jan Damery, the vice president of external relations and engagement at YWCA Calgary, said, “The pandemic has created new challenges and restrictions in all our lives. Many women experiencing abuse now see their options as even more limited than before. Creating opportunities to talk about abuse helps remove the secrecy in which it thrives.”
The masks are now available for purchase on SophieGrace.ca and HouseofNonie.com for $30 each. They are made with 100 per cotton, have an internal filter sleeve and come in a medium size which fits most. For more information on the initiative, click here.