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The sudden shift of shopping habits resulting from the pandemic is a chicken-or-the-egg scenario. Did the closure of brick-and-mortar retailers and the shortage of certain goods prompt a decline of purchases, or has spending nearly all of your waking hours at home changed what you think of as essential or even a luxury? And, has the constant atmosphere of uncertainty caused you to seek out particular items – for instance, hand sanitiser – and bypass others? Now that the western world is roughly six months into the Covid-19 pandemic with no clear end in sight, you can see how consumer habits have swiftly evolved during this period. In March and April, panic buying – especially due to hand sanitiser and toilet roll shortages – was in full swing, spurred by the need to find essentials and feel as if you’re doing something to help yourself. A couple months after, eCommerce sales predictably have seen a surge.
