Consumer survey spotlights growing sustainability focus

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LONDON – A consumer survey commissioned by Fashion Revolution has assessed the attitudes and habits of 5,000 shoppers aged between 16-75 across the UK, France, Spain, Germany and Italy.

Findings, which cover brand and manufacturing expectations and supply chain transparency, as well as the shopping habits of the sample, highlight that consumers are growing increasingly mindful of the environmental and social impacts of garment production.

As such, it’s highlighted that 70 per cent of respondents believe governments the world over should take some responsibility for the ‘sustainable’ production of clothing, whilst 71 per cent think authorities should “make it easier” to purchase apparel made in a sustainable way.

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