Dan Levy on Relaunching His Eyewear Line (and Yes, There’s a Schitt’s Creek Tie-in)

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Levy’s own personal style—and that of the avant-garde David, who he played on the show—is a major influence, too. “Glasses were always something that I wanted to do,” he says. “I love the idea of design, and the optical world was the only place where I felt like I had any experience or voice to contribute to the landscape, because I’ve been wearing glasses since I was eight years old.” He estimates there are now approximately 75 opticals and sunglasses in his ever-expanding personal collection. “This is obviously a collection that I’ve been building and growing for the better part of the past 15 to 20 years,” he says. “It’s annoying to pack, because everywhere I go I bring, like, 10 pairs.”

While Levy was familiar with designing eyewear, he says the re-launch process has continued to teach him new things. For one, he’s learned that there’s no one-size-fits-all solution when it comes to creating the perfect frames. “I have an unfortunately tiny skull,” says Levy who favors his own round-shaped Beaumont style. “It’s really important for me that anybody could try on the entire collection and find at least one style that suited their face.” Secondly, that the devil’s in the details. For instance, each pair, which retail for $135, is inscribed with “See With Love,” to encourage his wearers to do just that. He has also partnered with LISC, a non-profit organization supporting small businesses impacted by the COVID-19 pandemic. “As a small business owner, I really understand how hard it is to get a business off the ground, but I also understand that I have a platform,” says Levy who is donating a portion of the proceeds from his eyewear to LISC. “We’re ensuring that we will be able to support other small businesses and allow them to grow as well.”

Dan Levy on Relaunching His Eyewear Line
Photo: Courtesy of D.L. Eyewear

The collection officially launches on Levy’s birthday, August 9. “It’s gonna be a very exciting day,” he says. “I’ll be hopefully responding to some people by email. If you get an email from our support line, it is most likely going to be me!”

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