Men's Fashion

Daniel Niederer

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Swiss lifestyle brand SEVENFRIDAY has never been one to shy away from saying what they think or feel, and admit, that like many, the last few months have been concerning to say the least. However, their richness comes from believing in their values, their people and the consistency that goes with it, enabling them to ride the wave and remain focused on the future – which is what they do best. Having been somewhat prepared for the pandemic, SEVENFRIDAY has managed to remain resolute and looks forward to new products and spaces in the coming months. Here we speak to owner Daniel Niederer.

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