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NORTHFIELD, Vt. — July 19, 2022 — As outdoor recreation remains a focus for activity-driven consumers, Darn Tough Vermont continues to create premium performance socks for any activity with the launch of the Spring 2023 collection. This seasonal introduction focuses on new bright colorways, updated fits and silhouettes for comfort and ‘out of the box’ designs for men, women and kids that consumers can connect with. Knitting every sock at the Vermont headquarters, Darn Tough lets its socks speak for themselves with an unconditional lifetime guarantee.
Color
Darn Tough adds a list of brand-new colorways across various categories including, Hike, Lifestyle, Run and more. Incorporating resort stripes, groovy florals, and the wilderness and natural landscapes in the design elements, these fresh looks are screaming creativity and fun, allowing consumers to uniquely express themselves as they return to life outdoors.
“Consumers are hungry for new experiences and products, and we are offering an exciting fresh take” said Lyn Feinson, VP of Product Design and Development. “These new designs and colorways are filled with high octane, bright color palettes, nods to nature, and a cosmic purple to speak to the ‘23 color of the year lavender.”
Fit
Each season, Darn Tough uses consumer feedback to make improvements through rigorous prototyping and field testing. The Spring ’23 line includes an improved fit on their No-Show Hidden profiles. Boasting a higher heel cup and silicone-free grip to keep them from sliding down, this new fit is sure to keep your socks hiding just below your shoe line and living up to the name, No-Show. Aside from the updated look, Darn Tough added lightweight terry cushioning to each toe box for impact protection that will remove any pinch points and allow consumers to enjoy the whole day in extreme comfort.
Design
New for this season, Darn Tough created a new lifestyle collection for both men and women, Wild Life. Wild Life is the next installment following the success of the Animal Haus collection. Inspired by the 50thanniversary of the U.S Clean Water Act and other organizations that protect clean water for communities, this collection will have you in over your head with bubbly seahorses, moose that can fish and beach scenes that look bananas. With New England themes visually incorporated throughout the styles, the Wild Life collection features stripes with a solid heel and toe, an untamed look.
The Spring ’23 collection will be available January 2023.
Posted July 19, 2022
