Digital clothing features in online fashion show

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ONLINE – Digital fashion collections – which are intended to make the industry more sustainable – feature alongside real clothing in what is being billed as the world’s first hybrid international online fashion project.

Global Talents Digital, an initiative by the Russian Fashion Council in partnership with the TikTok video-sharing platform, runs today and tomorrow (June 10 and 11) as part of the #rewiringfashion challenge.

A total of 36 brands from 20 countries are presenting new collections via the MEGOGO global entertainment service, as well as around 100 other websites across the globe, some of them using AR technology and digital avatars.

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