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Drake’s “Laugh Now Cry Later” Video Is Extremely Our Vibe

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From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

The Nike Company Store

Drake takes his companion on a shopping spree at a closed-down Nike Company Store—the mythical on-campus outpost available only to Nike employees, guests, and visitors where everything’s on significant discount. From personal experience: it might look like Drake bought too much stuff, but it’s literally impossible to leave with anything less than that.

From Drake's Laugh Now Cry Later music video 2020.
From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

The Draft Suit

Along with Lil Durk, Drake poses for photos in an oversized, cream-colored suit (and marbled-gray backdrop) that looks oddly familiar. The circa-2003 LeBron joke reminds us how far the King has come, fashion-wise—and also, maybe, that the Big Draft Suits comeback is overdue.

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From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

The Wet Boxer

Drake sinks to the bottom of a pool to spar a couple rounds—a reference to a legendary 1961 photo of Muhammad Ali. (And, maybe, the training montage in Creed 2 that borrows the technique.)

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From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

VO2 Maxed Out

Drake spends a portion of the video in Nike’s elite sports-science lab. He’s hooked up to the kind of breathing apparatus that measures various cardiovascular outputs—and doubles as a kind of success symbol. If you rock one of these on video, you are decidedly an elite athlete. Whether you’re more of a runner, a Lance Armstrong, or a 50 Cent is up to you.

From Drake's Laugh Now Cry Later music video 2020.
From Drake’s Laugh Now Cry Later music video, 2020.Courtesy of UMG / Republic / OVO

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Towards the end, the music cuts to reveal Drake, teary-eyed and alone, wearing a pretty sick heart-quilted pink Nike bomber jacket. The fruits of a possible future collab? Something exclusive Drake hasn’t even teased yet? Whatever the case, it’s a safe guess that Certified Lover Boy will bring an answer.

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