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The rise of mass-produced fashion has turned custom-fit clothing and subsequently tailoring into a novelty service. Yet, many in the present find that off-the-rack choices, from suits to dress shirts, don’t fit quite right, and the options in terms of materials, colours, and features can be limited. A new generation of tailoring has emerged in response – less suiting focused and more on delivering the precise look and fit no matter the garment.
Hockerty began with such a vision over a decade ago. Now riding the wave of online tailoring, the service promises a more customized and less restrictive experience. We had a chance to try it out with a pair of custom dress shoes.
