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Building an accessory collection isn’t about quantity; nor does it mean exclusively buying pricey investment pieces. There are plenty of brands that consistently deliver stylish, high-quality jewellery at accessible price points—and many of them are Canadian! (Tariffs? Where?) Whether you want to tap into the oversized-earrings trend, have an obsession with charms or gravitate toward tougher silhouettes, there’s a little something for everyone in the local jewellery space. Here are some highlights.
The cool-girl club | Jenny Bird
Photography courtesy of JENNY BIRD
Jenny Bird has been predicting how “that girl” will want to accessorize for more than 15 years. And, she says, despite noticing her trend-forward jewellery (see: anklet stacks and outsized coquilles-St. Jacques-inspired earrings) on celebrities like Michelle Obama, “it never gets old seeing a woman seated beside me on a flight wearing my earrings and getting to tell her I designed them for her.” She also recently launched a double-sided belt with a statement buckle. “My magic lies in my ability to tap into the zeitgeist and then design pieces that pair with the clothing du jour.” We’d call that “practical magic.”
The pearls with personality | Kara Yoo
Photography COURTESY OF KARA YOO
“Expressive jewellery with a lot of playfulness” is how Kara Yoo describes her eponymous Vancouver-based brand. Yoo also leaves room for elevated basics, which means you can shop her collection for a sterling-silver everyday ring, mini-pearl chandelier earrings in the shape of a droopy bow and pieces influenced by the Asian point of view, like a snake-charm neck- lace for Lunar New Year. “We design everything in-house, and our West Coast, Asian-influenced perspective is special,” Yoo says. “It’s an amalgamation of everything I experience and see.”
The label that’s truly local | Biko
Photography COURTESY OF BIKO
“It’s everything,” Biko founder Corrine Anestopoulos says of the importance of crafting her sculptural, clean-lined jewellery in her west-end-Toronto studio. She does so with the help of skilled local artisans who ensure that each piece is made with integrity. And after 20 years in business, Anestopoulos is more energized than ever— in fact, she says she’s just getting started. “What excites me most is Biko’s constant evolution, through the design of fresh silhouettes, unexpected collaborations and ever-deepening connections with our community. The possibilities still feel endless.”
The playfully polished | Mademoiselle Jules
Photography COURTESY OF MADEMOISELLE JULES
Montreal-based Mademoiselle Jules, founded in 2022 by Julie Etienne, launched with just four playful products. Three years later, the brand has expanded to offer countless designs, including its signature interchangeable charm necklace. A plethora of adornments—everything from baroque pearls and puffy hearts to beachy seashells— can be swapped with the squeeze of a hinge. While Etienne, a longtime content creator, is no stranger to trends, she aims for a certain timeless appeal when designing her pieces, along with a healthy dose of fun. “That’s the beauty of the brand: The possibilities are endless,” she says. “It’s so playful and versatile that you can always reinvent your look with the same pieces.”
The brand for badasses | Vitaly
Photography via @VITALY/INSTAGRAM
If your aesthetic is more biker than Bieber (Hailey, that is), genderless Toronto accessory brand Vitaly is probably your speed. Think oversized chain necklaces punctuated by daggers, a ring with a razor-blade cut-out and futuristic earrings with a dark, sci-fi feel. “Our designs are statement-making and experimental,” says Vitaly’s art director, Primera Ng. Founded by Shane Vitaly Foran in 2011, the brand crafts all of its industrial-inspired accessories from recycled stainless steel.
The celebration station | Celi
Photography VIA @SHOPCELI/INSTAGRAM
“The best part of designing jewellery to mark occasions in a person’s life is knowing that each piece becomes part of someone’s story,” says Celi co-founder Chau Lui. “It’s something they’ll wear, remember and pass on as a symbol of a moment that mattered.” Lui launched the fine-jewellery label with her sister, Trang Wong, in 2024. The women-led business is already making its mark in the world of diamond engagement and wedding rings, but its solid-gold hoops and dainty chain necklaces are also worth celebrating.
The timeless traveller | Dean Davidson
Photography COURTESY OF DEAN DAVIDSON
Dean Davidson’s demi-fine jewellery is supremely wearable—and this is intentional. “While we stay aware of current style movements, our design philosophy is rooted in timelessness,” says founder and creative director Dean Davidson. The Toronto-based designer conjures memories of his global travels for inspiration when conceptualizing his signature brushed-finish pieces. Often adorned with hand-cut gems, Davidson’s artful wares are designed to be keepers.“We create heirloom-quality pieces meant to be cherished for years and passed down through generations,” he says.
The sculptural artiste | Scyla Boyer
Photography COURTESY OF SCYLA BOYER
For Scyla Boyer founder and designer Sashshel Williams, jewellery is a form of self-expression. “It’s a way to show up in the world with presence and intention,” she says. The Toronto-based brand’s artful pieces—like XL spiral earrings and a two-finger ring that looks like molten gold— are statement-making yet surprisingly light- weight, making them all the more wearable. “Scyla Boyer pieces are expressive without being overwhelming, allowing the wearer to stand out with confidence,” says Williams.
The sustainable gem | El&Elle
[instagram-oembed url=”https://www.instagram.com/p/DL5m3b7vBB6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==” /] El&Elle, a Toronto-based jewellery brand, is completely redefining industry standards. They specialize in moissanite (AKA chemically grown diamonds), believing that all people deserves high quality, sustainable jewellery—without the high price tag. “We use moissanite for its ability to stand the test of time, reduce environmental impact and uphold ethical standards,” El&Elle proudly states on their website. From gem encrusted earrings, bracelets and necklaces to soltaire rings you can’t help but say yes to, there’s something for everyone. With files from Maddison Hoyt. Continue Reading
