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Embattled Victoria’s Secret’s latest competitor: Target

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GoToVan from Vancouver, Canada [CC BY 2.0 (https://creativecommons.org/licenses/by/2.0)]
Victoria’s Secret has a new competitor in the lingerie and sleepwear business. It’s Target.

This spring, Target plans to launch three new lines of lingerie and sleepwear: Auden (for intimates), Stars Above (for lounge and sleepwear) and Colsie (for lounge, sleepwear and intimates). The rollouts come as L Brands-owned Victoria’s Secret, still the nation’s largest bra and women’s underwear retailer, is increasingly struggling to stay relevant. More and more women are switching to size-inclusive brands and more comfortable options from the likes of American Eagle‘s Aerie, Third Love, Lively and Adore Me.

This spring, Target plans to launch three new brands: Auden (for intimates), Stars Above (for lounge and sleepwear) and Colsie (for lounge, sleepwear and intimates). Continue Reading

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