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US-based activewear brand Fabletics has collaborated with actress Madelaine Petsch for a limited-edition capsule collection focused on activewear. Encouraged by the actress’s favorite runway trends, the capsule features fashion-forward details combined with all the support and benefits of Fabletics sports bras and leggings.
Madelaine Petsch said in a statement, “After pouring my heart and soul into this for the past 12 months, I’m so proud to announce my new Fabletics collection is here!”
“I am very detail-oriented, so I spent a lot of time perfecting every outfit and making sure you can wear them to the gym or in your daily life. Nothing was overlooked!” she added.
The size range includes leggings, shorts, and joggers with its top-notch fabrics, like the brand’s groundbreaking Motion365 including breathable compression, and advanced SculptKnit which offers plus-sizes for the first time.
Petsch added that, as someone who loves fashion and practically lives in activewear between traveling, heading to set, and working out, I wanted to fuse high-performance, comfortable workout gear with the latest runway trends.
The bras include a range of support levels details like asymmetric necklines, appealing cutouts, and feminine ruffles, while Madelaine’s multipurpose jackets and tunics are built with pockets and adjustable features. Grounded in a red color palette, the capsule collection is built on principles of athleisure.
The limited-edition Madelaine Petsch x Fabletics collection is available now on its website and in Fabletics retail locations across the U.S., The variety comprises of nine outfits, with VIP prices starting at 34 dollars and 95 cents. Along with sizes extending from XXS-4X.
In a post-COVID-19 quarantine world majority of people are still working from home and preferring athleisure, for brands it still seems to be a popular choice. And the athleisure market is witnessing growth, even after the global apparel market shrinkage from stores being shut down.
JustFab Inc. Co-CEOs, Don Ressler and Adam Goldenberg, launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013.
