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OAKLAND – The Fashion Positive initiative has launched its first ever Circular Materials Guidelines which are designed to help manufacturers and brands build a more resilient fashion industry.
The non-profit’s Circular Materials Guidelines 1.0 promotes the use of circular fibres and yarns to create clothes and footwear that are cleaner, safer and designed for the longest-lasting use.
Fashion Positive, whose members include Athleta, Banana Republic, Eileen Fisher, G-Star Raw, Gap Inc, Kering, Outerknown, Loomstate, Marks & Spencer and Mara Hoffman, says the guidelines were developed in close collaboration with industry stakeholders.
