Our intel is that you should go for the things that’ll be the most popular first. So opt for the higher-priced goods that will sell out quickly (e.g., cashmere, handbags, shoes and coats). “Other pieces like shirts are likely to still be around for the second markdown,” recommends our insider. Just remember to try everything on beforehand so you know what to buy. And maybe even research trends for the upcoming season so you can see what will last.
If you’re worried you won’t be able to nab what you’re after, there’s good news: The stores often open early on sale days, so check with your favourite location. Also, if you don’t live in the capital, you’re more likely to find those popular pieces in the stores outside of London. Finally, don’t forget to sign up for the Zara newsletter and follow the brand on Instagram, as these platforms will keep you updated on sales.
“Customers will always ask, ‘Will you be getting more stuff like this?’ Honestly, the staff will have no idea what the rest of the season will look like,” our Zara source tells us. “Yes, there are key trends, but since Zara design, create and produce items and have them distributed within just a few weeks, there is no way you can predict what’s coming in. Managers will only know what’s coming in when they do the order for next week’s stock.” The message here? Don’t rely on something going into the sale.