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Hugo Boss’ Fall 2025 campaign is claiming fan-fave internet boyfriends
Photography courtesy of Hugo Boss
The Hugo Boss’ Fall 2025 “Be the Next” campaign is made up of all the internet’s current boyfriends…and we’re not complaining. Fans were mesmerized by Aaron Pierre when he voiced Mufasa in The Lion King, and Ishaan Khatter captured our hearts in The Perfect Couple page-to-screen adaptation—it makes sense that the brand would claim them as their newest ambassadors. Even better, longstanding Boss talents like K-pop star S.COUPS, tennis player Taylor Fritz and model Amelia Gray are also familiar faces in the campaign. The imagery is moody and striking in shades from sage green to chocolate brown, with styles including tailored blazers, elevated outerwear and knitwear essentials. [cta affiliate=”skimlinks” align=”center” format=”button” url=”www.boss.com/be-your-own-boss?utm_source=pr_media&utm_medium=displaybrand&utm_campaign=BrandCam_WI25&changeBrand=boss”]Learn More[/cta]
Gap partners with Katseye to up the denim campaign ante
Photography courtesy of Gap
After the controversy of that jeans ad (iykyk), Gap swooped in to show us everything a denim campaign should be. Starring LA girl group Katseye, the brand’s Fall 2025 “Better in Denim” campaign is a dance party in all blue. It celebrates different dance styles, different cultural backgrounds and different shades of denim. Low-rise jeans were the star of the show, going hand in hand with the backtrack of early-2000s anthem “Milkshake”. Even as some brands take a step away from body inclusivity, Gap is chassé-ing full speed ahead. Talk about timely. [cta affiliate=”skimlinks” align=”center” format=”button” url=”https://www.gap.com/browse/info.do?cid=3050124″]Learn More[/cta]
Veronica Beard and Sylvia Toledano launch a jewellery capsule
Photography courtesy of Veronica Beard
Still dreaming about Julianne Moore’s styling in Sirens? This is your chance to channel your inner Michaela Kell because Veronica Beard is bringing on the luxe boho vibes. The elevated womenswear brand is partnering with Parisian designer Sylvia Toledano to create handcrafted talisman jewellery for their Fall 2025 collection. Picture colourful gems from carnelian to labradorite all in 22 karat gold-plated brass. The capsule includes pendant necklaces, clip back earrings and chunky cuffs—what more could you want? [cta affiliate=”skimlinks” align=”center” format=”button” url=”https://veronicabeard.ca/products/dakota-green-agate-necklace-green-agate?variant=43310883831850″]Shop Now[/cta]
Cate Blanchett is Uniqlo’s newest global brand ambassador
Photography courtesy of Uniqlo
Actor, Art Director, philanthropist…what can’t Cate Blanchett do? The star’s style, while as multifaceted as her career, hinges on good basics. It’s no wonder then that Uniqlo just unveiled Blanchett as their newest global brand ambassador. While Uniqlo is known for their affordable, high-quality wardrobe essentials, they also know lots about quality of life. Their LifeWear line (a fave of Ms. Blanchett’s) prioritizes giving back to communities and creating an equitable future through apparel. Considering her humanitarian accomplishments with the UN Refugee Agency and various environmental councils, this alliance just makes sense. [cta affiliate=”skimlinks” align=”center” format=”button” url=”https://www.instagram.com/p/DNmzEICycu5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==”]Learn More[/cta]
Amelia Gray is the face of Moose Knuckles’ Fall 2025 campaign
Photography courtesy of Moose Knuckles
From New York to London to Tokyo, Moose Knuckles’ Fall 2025 campaign is bringing Canadian outerwear expertise to city life. The Canadian-founded brand is a powerhouse in modern, luxury outerwear meant for fast-paced living. As stylish as they are practical, it’s no surprise that they’re partnering with jet setter and rising fashion darling Amelia Gray. The model and industry-approved nepo baby has an irresistible cool factor that blends perfectly with Moose Knuckles’ new look. Gray is the star of the show across seven cities—but at the end of the day, the brand is still proudly Canadian. [cta affiliate=”skimlinks” align=”center” format=”button” url=”https://urldefense.com/v3/__https:/www.mooseknucklescanada.com/us-en__;!!Ivohdkk!jQd6IEZpx5PppURM6GGPgBF_Nyyfenfs44yzPakUhDkmcgkEtlLn6YPrZC6E0kIw4gTaS0dyobFxVOwks13IDA$”]Shop Now[/cta]
Shan is celebrating 40 years of luxury Canadian fashion
Photography courtesy of Shan
Now is a better time than ever to support Canadian brands, and luxury fashion label Shan’s 40th anniversary launch is giving us the perfect excuse to shop local. After the success of their Cruise 2026 show at Miami Swim Week, the brand is back to share their Fall 2025 collection of tailored, ready-to-wear designs. But make no mistake: Shan does fall differently. Imagine timeless styles in black and white including dresses, jackets, accessories and more, all against the backdrop of white sand and cool blue skies. It’s chic, it’s different and it’s already on our wishlist. [cta affiliate=”skimlinks” align=”center” format=”button” url=”https://www.shan.ca/ca_en/sofia-pap-7-52567-79-110-3.html”]Shop Now[/cta] Continue Reading
