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Look, I’ve never been an Amazon person. I’m someone who’s charmed by a retail experience—the kind with thoughtful curation. Amazon, historically, has offered none of that. Just an endless scroll of off-brand phone chargers and bulk Scrub Daddy packs (which, full disclosure, I actually do want).
I’ve been covering Prime Day since Amazon launched in Australia back in 2017, and as someone more adjacent to fashion and beauty than, say, routers and robot vacuums, it’s often felt underwhelming. But with Prime Day 2025 about to kick off—and the internet buzzing about how it’s “different this year”—I gave it another shot. Expectations low, judgement high. And to my surprise? I found some genuinely good things.
ELLE’s Edit Of The Best Amazon Prime Day Deals:
- Dyson Airwrap Multi-Styler Complete Long, $749 at Amazon
- BIODANCE Bio-Collagen Mask Bundle, $37 at Amazon
- Bose QuietComfort Headphones, $649 at Amazon
- Apple AirTag 4 Pack, $649 at Amazon
- Revlon Volumiser Blowout Brush, $149 at Amazon
Yes, there was still a lot of scrolling. Yes, randomness remains part of the DNA. But maybe that’s the charm?. Somewhere between cable organisers and bulk sock bundles, I unearthed some real gems—tech upgrades, TikTok-viral items, and a few things I’d happily make room for in my apartment.
And just a quick reminder: while we might skew fashion and beauty around here, there’s no escaping the need for practical essentials. And honestly, there’s a certain satisfaction in scoring a deal on the everyday items that keep life running smoothly—leaving a little extra wiggle room for the things that truly make life delightful. Call it Amazon arithmetic, if you will.
While Prime Day hasn’t officially kicked off yet (mark your calendars for June 8), find the best of the early deals below, plus a few of our predictions.
The Best Amazon Prime Beauty Deals
- Dyson Airwrap
Multi-Styler Complete Long, $149 at Amazon - Olaplex No.3 Hair Perfector, $54 at Amazon
- La Roche-Posay Ultra-Light Fluid With SPF 50+, $149 at Amazon
- BIODANCE Bio-Collagen Mask Bundle, $37.50 at Amazon
- Dyson Airstrait Hair Straightener, $749 at Amazon
- Embryolisse Concentré Lait-Cream, $149 at Amazon
- COSRX Snail Mucin Repairing Essense, $38 at Amazon
- Dr.Althea Pure Grinding Cleansing Balm, $32 at Amazon
- KIMUSE Peel Off Lip Liner Stain, $19.99 at Amazon
- Mediheal Collagen Ampoule Pad, $39 at Amazon
- La Roche-Posay Cicaplast Baume B5+, $25.95 at Amazon
- Hero Mighty Patch Original, $15 at Amazon
- Revlon One-Step Volumiser Blowout Brush, $149 at Amazon
- Grown Alchemist Body Cream, $79 at Amazon
BIODANCE
Bio-Collagen Mask Bundle
DYSON
Airwrap Multi-Styler Long
COSRX
Snail Mucin
MEDIHEAL
Collagen Ampoule Pad
The Best Amazon Prime Fashion Deals
- LJCZKA Oval Blue Light Blocking Glasses, $22 at Amazon
- Teva Women’s Infinity Outdoor Sandal, $102.45 at Amazon
- UGG Australia Wool Classic Mini Suede, $185 at Amazon
- Salomon Women’s Speedcross 5, $229 at Amazon
- DONNAIN Premium Leather Crossbody Purse, $117 at Amazon
- CRZ YOGA Butterlift Workout Leggings, $82.99 at Amazon
- UNIQUEBELLA Rain Jacket, $64.99 at Amazon
- Bonds Women’s Original Cami, $24.99 at Amazon
- Tellrain Women’s Shoulder Bag, $33 at Amazon
- Calvin Klein Cotton Bralette, $49 at Amazon
- Fossil Harlow Analogue Watch, $299 at Amazon
- Camper Right Nina Ballerina Flat, $245 at Amazon
SALOMON
Womens Speedcross 5
DONNAIN
Leather Crossbody Bag
LJCZKA
Oval Blue Light Glasses
TEVA
Women’s Infinity Sandal
The Best Amazon Prime Home Deals
- Philips Handheld Steamer 7000 Series, $179 at Amazon
- Dyson Purifier Hot+Cool Formaldehyde, $1,149 at Amazon
- Philips 1000 Series Fabric Shaver, $34.95 at Amazon
- Dyson Gen5detect Absolute, $1,349 at Amazon
- Architectural Digest at 100, $180 at Amazon
- Koala Eco Natual Kitchen Cleaner, $14.95 at Amazon
- Philips 1000i Series Air Purifier, $349 at Amazon
- AMEITECH Makeup Organizer, $49.99 at Amazon
- Table for Two: Recipes for the Ones You Love, $42.99 at Amazon
- COOLIFE Carry On Set, $179.99 at Amazon
- Shuttle Art Dual Tip Brush Pens, $43.99 at Amazon
- Matcha Whisk Set, $39.99 at Amazon
PHILIPS
Handheld Steamer 7000
KOALA ECO
All Natural Cleaner
BRE GRAHAM
Table For Two
DYSON
Purifier Hot+Cool
The Best Amazon Prime Tech Deals
- Amazon Kindle Scribe, $679 at Amazon
- BESIGN LS03 Aluminum Laptop Stand, $29 at Amazon
- Amazon Fire TV Stick 4K Max, $119 at Amazon
- Echo Pop Speaker, $79 at Amazon
- Apple AirTag 4 Pack, $165 at Amazon
- Bose QuietComfort Headphones, $649 at Amazon
- Skoutag Bluetooth Camera Remote Control, $20 at Amazon
- Apple Pencil (2nd Generation), $219 at Amazon
BOSE
QuietComfort Headphones
AMAZON
Echo Pop Speaker
AMAZON
Kindle Scribe
APPLE
AirTag 4 Pack
What Is Amazon Prime Day?
Amazon Prime Day is Amazon’s biggest annual sales event. Previously running over a 48-hour period, shoppers can now access thousands of deals across tech, beauty, fashion, home essentials, and more over the coure of the four day sale. Think of it as Amazon’s version of Black Friday—except in July.
The event was first launched in 2015 as a celebration of Amazon’s birthday, but it has since become a major mid-year shopping moment. Prime Day has increasingly become a destination for genuinely good discounts—on everything from Apple products to trending skincare.
If you’ve been holding out on a big-ticket purchase or just want to stock up on everyday basics, this is often the best time to do it.
When Is Amazon Prime Day 2025?
Amazon Prime Day in Australia for 2025 will begin at 12:01 am AEST on Tuesday, July 8th, and run until 11:59 pm AEST on Monday, July 14th. That’s four full days of non-stop deals, flash sales, and limited-time offers that tend to sell out fast.
If you’re planning to shop, it’s worth prepping in advance: add items to your wishlist, keep your notifications on, and don’t sleep on Lightning Deals—they’re known to disappear in minutes.
Who Can Shop Amazon Prime Day?
To access Prime Day deals, you need an active Amazon Prime membership. The event is exclusive to Prime members, but Amazon offers a 30-day free trial, which means you can technically shop the event for free—if you time things right.
Once you’re in, you’ll get full access to all the Prime Day discounts, plus other membership perks like free shipping, Prime Video, and more.
The post I Never Really Got Amazon—Now I Need A Bigger Cart appeared first on ELLE.
