Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created a new shopping column, The Joy of Shopping, which will see me, Joy Montgomery, heading to all your favourite stores to test out new-in pieces IRL. From summer dresses to the brands you might’ve forgotten about, prepare for changing room selfies aplenty. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!
We’ve felt like a bit of a broken record over the last few months with our constant refrain to ‘buy less, buy better’, but this season it feels as though the message is finally sinking in. Whether it’s the stripped-back basics proliferating on Instagram or the ‘capsule edits’ created by our favourite stores, the spirit of simplicity is certainly spreading. As a high street enthusiast, I’m couldn’t be happier.
Debenhams’ highly anticipated in-house fashion brand, KLEY, is the ultimate reflection of this shift in the fashion zeitgeist. Launched in September, KLEY describes itself as “modern, clean cut and effortless clothing that satisfy dressing for the everyday.” Versatile, flattering and, most importantly, seasonless, this collection is what women have been calling out for for decades.
With prices ranging from £20 to £220, this is definitely pitched at the affordable end of the market, but it’s a demographic that has felt somewhat unrepresented when it comes to quality, grown-up pieces designed to stand the test of time. Browsing the rails, I found plenty of chic pieces to satisfy my needs as a twenty-something fashion editor, but I can also safely say that I can imagine my mum finding plenty of options too, and that is no mean feat.
So, most impotently, what are my hero pieces? Top marks goes to the buttery soft teal leather coat, which might be at the upper end of the price range, but is worth every penny. I also rate the grey neck-tie knit for its cosy yet cool appeal, which will look equally as good with a leather skirt as it will with jeans. Also, make sure you don’t miss the beige cross-body bag, which looks tens times its price. Interested? Scroll down to see and shop my complete KLEY edit.