Views: 63
25,000+ Amazon shoppers bought the viral product last month.
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In my heart of hearts, I am meant to be blonde, but the hair that grows out of my head says otherwise. I get my hair done, it looks great, a couple weeks go by, the roots grow back, and the cycle repeats itself over and over again. Fresh roots make me feel most confident, but my hair grows fast, and they don’t stay like that for very long. My solution? Boldify’s Hairline Root Touchup Powder, and I have my TikTok doom-scrolling habit to thank for it.
Boldify Hairline Root Touchup Powder
Amazon
$18
This root touchup powder is working overtime on my TikTok feed. And trust me, I would know because I spend way too much time on that app. The virality is for good reason—it conceals roots, grays, bald spots, and it can make your hair look thicker by filling in sparse areas. Plus, you can use it to fill in your eyebrows. In the last month, 10,000 people on Amazon have purchased the Dark Brown shade alone—not including the 13 other shades this powder comes in.
Courtesy of Reece Andavolgyi
I have a good amount of experience with root touch up powders and what I love most about Boldify’s formula is how opaque and matte the powder is. I have dark brown hair that I’m trying to make lighter, so I need a powder that’s really going to show up and stay put. I use the light blonde shade and the medium blonde shade on my roots, and the combination of the two creates just the right color that matches the rest of my highlights.
The powder includes a little blending sponge that makes for the easiest application, ever. Plus, it connects to the compact so you can stow it in your bag for touchups throughout the day. Per the brand, the formula lasts for 48 hours, so it’s up to you if you want to touch it up throughout the day. I find that I don’t need to, but. I also like to spray it with hairspray to set it so it’s extra long-lasting. When it’s time to wash my hair, the powder washes right out without any extra effort or clarifying shampoo.
When my roots are showing, this powder allows me to go a little bit longer at salon appointments because it makes them less visible. This is good for my hair, and even better for my wallet. Shoppers on Amazon are loving the product just as much as I am. One calls it a “total lifesaver between coloring sessions.” Another says they used to get their grays done every five weeks but now they can go “eight weeks” thanks to this powder. Finally, a reviewer with hair loss says this powder “conceals the hair loss and looks completely natural.”
My grownout roots were such a drag before I discovered Boldify’s Hairline Root Touchup Powder. Shop it for $18 on Amazon, and more like it, below.
Boldify Hair Fibers
Amazon
$15
$14
L'Oreal Paris Root Cover Up Temporary Gray Concealer Spray
Amazon
$12
$11
Everpro Gray Away Root Touchup Quick Stick
Amazon
$10
$9
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