Livia Firth, a sustainable fashion champion and founder of Eco-Age, has asked us to consider this when shopping: If you’re not going to wear the item more than 30 times, then don’t buy it. Like most people who love fashion, I’ve had to think a lot about how I shop and wear my clothes. This shift is, of course, due to the climate crisis and how the fashion industry is one of the most polluting industries in the world. That’s quite the sobering thought when considering purchasing a new top or pair of shoes.
That said, people will still buy and wear new clothes. But taking steps towards being much more sustainable is imperative for us all. I’ve personally always been a fan of hanging onto pieces for a long time (for example, I just recently donated a 20-year-old Topshop jumper to charity, as it no longer fits). That’s not to say that I have kept every item of clothing I own for two decades, however, I am now ensuring that I wear my pieces as recommended by Livia. This, of course, means repeating outfits a lot.
I decided to put myself to the test and see if I’d be happy wearing the same items of clothing for a week. I wore five pieces every day: a black roll-neck, black trousers, black boots, a leather jacket and a hoodie.
Spoiler: Turns out that it was actually pretty easy. Now, before the eye-rolls start, it’s particularly difficult when my job entails needing to be both smart for the office and an added pressure of feeling like I need to look different every day. Throw into the mix a toddler who quite often leaves smudges of yoghurt on my clothes, and there’s also a slight danger of dirt aspect added to this challenge. I imagine it’s probably tricky for plenty of other professions too. At the end of the week, I came up with a few rules that are worth sticking to. Keep scrolling to see how to do it without getting bored…