Fashion Men's Fashion

Icons of Style Ilija Milicic

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Born in a village in the north of Bosnia and Herzegovina, the designer Ilija Milicic moved to Vienna with his family when he was a child. The contrast of Bosnia and Herzegovina and the eclectic culture of Vienna had a huge impact on his creativity. His brand, Hvala Ilija, draws on the history of European immigration and the challenges of masculinity. In the current economic and political climate, Hvala Ilija adds something new to the Balkan culture and immigration state of mind, whilst finding romance and beauty in its darkest corners.

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