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In 2015 Neek Lurk founded the infamous Anti Social Social Club (ASSC) clothing brand. The 27-year-old wasn’t a designer at the time and almost stumbled into the fashion industry. When asked whether the name or the products came first, he simply stated he liked documenting and making stuff. When it came to him photoshopping the slogan onto a t-shirt, people wanted to buy them and it then became a small business from there.
