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Ralph Lifshitz is the creative mastermind behind Ralph Lauren, the brand which embraced minimalism, tradition and materials when everyone else was moving big steps towards flashy designs, highly branded marketing campaigns and weird fashion shows. The British touch applied to Ralph’s creations have become so popular in the UK that the brand is usually referred to as ‘everyday designer clothing’. Let’s analyse Ralph’s story and how his brand became one of the wealthiest, most famous ones in the world.
