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Vivobarefoot was set up by Galahad and Asher Clark, two cousins from the famous Clarks dynasty, and offers barefoot shoes for people looking to reconnect with the ground below them. Menswear Style’s Peter Brooker interviews Asher about the story of where it all started for the brand, and gains insights into how regular footwear can be very bad for our posture and joints. Vivobarefoot combat this with thin, wide and flexible minimalist shoes which are broadly popular among the barefoot and natural running communities.
