The Just Water collection goes live at 1pm ET today.
If you follower a fashion influencer or two (or a stylish celebrity for that matter), there’s a high chance you’ve spotted them wearing a chic tracksuit set from The Pangaia. Designed using environmentally friendly materials – such as seaweed fibre, organic cotton and recycled materials, as well as eco-friendly dyes – the pieces have been a hit with the style set since launch, with drops frequently selling out. And it’s latest is shaping up to be no different. Pangaia has teamed up with Just Water, a water brand co-founded by Jaden Smith, on a vibrant capsule collection that drops today.
The collection includes a variety of T-shirts, as well as cotton hoodies, track pants and shorts, as well as a few styles for kids. The pieces are finished in a custom blue shade fittingly called Just Blue which was made “using environmentally friendly dyes and a recycled water system” to help reduce the toxic impact of clothing production on the planet. Proceeds from the collection be donated to the #TogetherFund x WJSFF, a global fundraising campaign that is working to support racial justice work and COVID-19 relief efforts globally. Additionally, for every item purchased from Pangaia, the brand will plant one mangrove tree – one mangrove tree absorbs up to one ton of C02 per tree helping to drastically improve water quality.
Speaking of the collaboration with WWD, Smith said, “We’ve been working closely with Pangaia for some time, the relationship developed through shared values and a similar mission around sustainability and ‘doing better’ in each of our respective spaces which closely intersect around responsible water-use and climate.”
The collection goes on sale at 1pm ET today on Pangaia’s website. We suggest you set an alarm because we suspect the pieces won’t be around for long.