Norwegian brand SERAC is currently leading the way in contemporary technical outerwear. Founded in 2016 by Tore Mortvedt, SERAC offers classic designs but with a lot more going on below the outer shell. We all have, and at some point need, those staple items in our wardrobe that we wear over and over again, and a decent jacket is likely to be at the top of the list. Due to the worrying pace of fast fashion, this notion has been thrown out of the window for some – a cheap jacket is worn once and swiftly discarded. Here at MenswearStyle, we have recently spoken a fair amount about the current situation in the fashion world and the need for a switch in mentality. As a society and industry we need to encourage the attachment to, and increase the value of, our clothing. Tore Mortvedt is in absolute agreement with this and believes creating high quality products is key to helping tackle the problem.