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Living in a major urban centre has its perks: an endless array of art galleries, easy international flight access, late-night Pad Thai delivery and lightning-fast shipping on that face cream you *swear* you’re not obsessing over. Being immersed in a city that’s always “on” can feel invigorating. Yet, after an onslaught of pollution and high-rise wind tunnels (IYKYK), your skin may tell a different story, appearing dehydrated, lax and a little lacklustre. To live in a city that never slows down, your skin requires high-performance ingredients that can keep up. That’s where ginseng excels. Though the root has been a component of traditional medicine for millennia, Korean beauty pioneer Sulwhasoo was the first company to successfully integrate the miraculous plant into modern skincare. More than 60 years of research later, the brand has further harnessed ginseng’s magic with Ginsenomics™, a patented ingredient powered by a rare ginseng saponin that’s been turbo-charged (we’re talking 6,000 times concentrated) with Sulwhasoo’s exclusive biotechnology. The result is a seriously potent multitasker that boosts absorption and delivers a multitude of benefits.
Photography courtesy of Sulwhasoo
Ideal for the skincare arsenal of any city dweller, Ginsenomics™ restores the function of the skin barrier and prevents the breakdown of oxytalan fibers, which exist deep in the dermis and provide structure for lifted, luminous skin. One of Ginsenomics™’s most important traits, though, is its ability to inhibit the body’s inflammation response to triggers like pollution and around-the-clock screen time. These stressors can spark “inflammaging,” which is accelerated aging caused by chronic inflammation. Skincare ingredients that slow down the process of inflammaging, at least as far as the visible aging of the skin is concerned, are a major win. It’s no surprise, then, that ginseng is having a moment in longevity science. Researchers, including teams from renowned institutions like Johns Hopkins University, are diving deeper into its mechanisms and potential. Recently, they were struck by the impact of Sulwhasoo’s Panax Ginseng Root Extract—derived from 500 hours of natural ginseng fermentation—which showed impressive promise in reducing inflammation and supporting the skin’s immune balance. One thing is becoming clear: when it comes to ginseng’s potential, we’re only scratching the surface. To deliver this mighty ingredient to the skin via Ginsenomics™, Sulwhasoo has packed it into their Concentrated Ginseng Rejuvenating Cream. They’ve also topped the cream up with other ingredients that help strengthen the skin barrier and deliver serious antioxidant power. Key actives include Ginseng Peptide™ (a blend of six peptides, including one derived from ginseng), as well as a vitamin C derivative and squalane. The clinical results are pretty impressive. Collagen levels jumped 38 percent in just 48 hours, with every tester noticing their skin barrier felt stronger and their wrinkles looked less noticeable after six weeks.*
Photography courtesy of Sulwhasoo
For the average Canadian living that urban life, using the Sulwhasoo Concentrated Ginseng Rejuvenating Cream means dull, tired skin caused by too much screen time and stress will look firm, bouncy and radiant. Meanwhile, dehydrated, irritated skin triggered by indoor heating and icy winds will experience enhanced barrier protection and a reduction of chronic skin inflammation. As ginseng and other actives capable of targeting inflammaging steal the spotlight, the next era of longevity-driven skincare is already unfolding. Sulwhasoo is poised to shape the future of skin resilience with its fusion of heritage ingredients and cutting-edge biotechnology. [instagram-oembed url=”https://www.instagram.com/reel/DRnVNrmkfap/” /] Meet the face of your future by shopping Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream at Sephora or Holt Renfrew. To learn more, visit @sulwhasoo.canada. *Instrumental result on 31 women with daily use. Continue Reading
