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LC Waikiki, one of Türkiye’s leading clothing and retail brands, has completed its work to bring the shopping experience to the metaverse and opened the trial version of Meta Store, a first in Türkiye, to a limited number of users. Consumers will be able to shop by examining more than 120 products in the categories of women, men, children and babies in three-dimensional models in this platform, and receive the products they purchased at their addresses. Combining gaming and shopping experience in the Meta Store, LC Waikiki offers its customers experiences such as walking on a whale in the sky, experiencing exciting moments on a roller coaster, collecting discount coupons hidden in the area with the treasure hunt fiction commonly used in games. In addition, there are five different opportunity sections on this platform, each with different themes such as Fairy Tale Land, Anime, and Waikiki Beach. The brand aims to provide an extraordinary and innovative shopping experience with the Meta Store, prepared with the work of LC Waikiki’s metastore team of 15 people. It also exhibits its monkey NFTs here, the income of which is donated to TEGV.
LC Waikiki Chief Digital Officer Şerafettin Özer explained that they continue their work with the belief that the concept of metaverse will become a part of our daily lives, and stated that they continue to manage and develop their metaverse work entirely under the leadership of the meta teams inside. Özer said: “We focused on providing an enjoyable shopping experience by creating a pleasant world for our customers at LC Waikiki Meta Store. We have designed our store to enable this effortlessly and safely.”
Stating that it is possible to fully experience the visual and auditory effects on gaming computers or computers with the necessary hardware features, Özer said that for this reason, they have opened their stores to a very limited audience for now and will continue to develop them with the feedback they will receive from users.
Özer explained that they are considering the fact that shopping at Meta Store offers a different value proposition than e-commerce and disclosed: “We think that one of the areas that e-commerce cannot offer and that is possible in the Meta Store is to be able to see how the products stand on your avatar as if you are trying it in a physical changing room. However, technologies in this field have not reached a sufficient level of maturity in Türkiye and in the world. While AR (Augmented Reality) technologies make life easier in more standard products such as glasses, shoes, and accessories, the work on this subject has not reached the quality of experience we want for now, as there are many different constraints such as different product groups, body details, fabric touches and fits in the clothing industry.” Özer added that they are excited to open Meta Store to wider audiences by completing the development of the Beta version in the coming period.
You can read our news about the effects of metaverse on the fashion and clothing world here.
