Men's Fashion

Post-Pandemic Menswear

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It’s a cliché, but history repeats itself. Fashion trends return every 20 years, but so do shopping and lifestyle habits affected by a significant cultural or historical event. Mass sweeping social change, frequently intertwined with varying degrees of economic hardship, correlates with belt-tightening and the disappearance of certain industries or purchasing habits. In more recent memory, the Great Recession marked a sudden shift from the 2000s’ tacky excesses, whether you visualise that as Pimp My Ride, overpriced real estate that went underwater nearly overnight, or the cheap mall-status glam of rhinestone- and stud-covered tees and jeans making you look like a third-rate Jersey Shore cast member.

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