Primark launches A Better Future campaign

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DUBLIN – Fast fashion retailer Primark has this week launched a new campaign, Time for Change: A Better Future, which it says is aimed at making sustainable fashion more affordable.

It includes significant increases in the number of products made from both sustainable cotton and materials recycled from plastic bottles, nylon and cotton.

The new range of everyday essentials for men, women and children more than doubles the number of Primark products made from recycled materials to 40 million and increases the number containing sustainable cotton to more than 60 million.

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