Visits: 18
What does the name Jack Wills mean to you? Private education? Preppy university students? An obnoxious sense of entitlement? Whatever comes to mind when you hear the name, I’ll bet my bottom dollar it’s not Sports Direct – the celebrated clothing warehouse and purveyor of the most budget-friendly tracksuits the UK has to offer. And yet, if you peruse the rails of Sports Direct today, you will indeed find Jack Wills clobber nestling there. Everything from their jeans to their shirts, jumpers and chinos can be found, just along from the Lonsdale sweatshirts and the multipacks of Slazenger sports socks. In fact, the owners of Sports Direct acquired Jack Wills back in 2019 when it went into administration, but it’s only recently that I’ve noticed Jack Wills attire being stocked in Sports Direct’s own shops. And it comes as quite a shock.
