Ryan Gosling Is Gucci’s Newest Guy

Big news in luggage: Ryan Gosling is the face of Gucci’s new Valigeria campaign, which is centered around its travel gear, and will be seen on billboards popping up across the planet as you read this. Shot by photographer Glen Luchford, Gosling is seen with different pieces from the brand’s “Gucci Savoy” collection. In one image he’s pushing a Gucci luggage-stacked bell boy trolley, The Darjeeling Limited-style, while sporting a ’70s-style, waist-cinched suit; in another, he’s seen in a Hawaiian shirt from Gucci’s Spring 2022 collection (worn by Macaulay Culkin on the catwalk, and already seen on Gosling on the red carpet) surrounded by GG monogrammed suitcases and carry-on bags (all of which will be available to shop in due course). Elsewhere he can be seen sitting on the back of a Chevy in a striped suit and a retro-infused skinny tie.  

The appointment makes total sense. Gosling has long been one of the film industry’s favorite clotheshorses, with a signature style of put-together suits and paired-up pieces that have taken Cannes Film Festival and global premieres alike by storm. Gucci, meanwhile, has a fine knack for tapping the hottest stars in the world before anyone else (Harry Styles, Lana Del Rey, and so on). Meanwhile Alessandro Michele, the brand’s creative director, has said “Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys…” And for him, Gosling fits. 

In hindsight, we can’t help but think we really should have seen this coming.

This summer Gosling went on a worldwide press tour for the movie The Gray Man. But while promoting the now-released flick, he actually made headlines across the globe for his big fits, which channelled another project he’s been working on. Gosling, of course, will portray Mattel’s famous Ken doll alongside Margot Robbie‘s Barbie in a film set for release in 2023. And a bleach-blonde Gosling took every opportunity to get into character away from set. He was photographed in Barbie pink suits; a pastel teal single-breasted suit jacket he paired with a silky, striped shirt, a pair of mint-hued slacks and white loafers; and in one instance a ringleader fit that simple sang “I’m a Barbie boy, in a Barbie world.” However, with each look as popping as the next, there was more to them than simple Ken doll cosplay. All of the massive custom fits were designed by Gucci. Talk about Easter eggs…

See the rest of the Gosling x Gucci images below.

This story originally ran on British GQ with the title “You heard it here first: Ryan Gosling is now the face of Gucci”