Men's Fashion

Self Tanning

Visits: 13

I created my brand 9 years ago, it’s 70s inspired gold opulence meets self tan. Studio 54 was a big inspiration of mine too. I wanted to recreate 1976, the hottest summer in the UK, a year that everyone embraced a tan, with a self tan brand. The goal was to create products that work for everyone, are easy to use, combines skincare with self tan and was the most natural looking tan on the market. I put a lot of love into developing products, working with labs on ingredients, and testing over a 12-month period. I need to love the product before I launch it, as it’s a part of me, it’s part of my creative development. I did not want to be one of those brands where I just add my name to a product without any creative input, it needs to reflect my 19 years in the self tanning industry which is very important to me.

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