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At a time when many brands are vying to carve out their space in a more sustainable future, we spoke to Edzard van der Wyck, co-founder of Sheep Inc., on driving change and founding a brand with sustainability at its core. On what inspired the founding of a carbon-negative knitwear brand just over a year-ago, Edzard said he, and co-founder Michael Wessely, first asked asked themselves, in the current environment “how do we justify setting up a fashion business?” Their answer: Sheep Inc., a brand with product, transparency and sustainability at its core. Knowing the impact fashion can have on the wider production industry and the cultural conversations it can provoke, the founders wanted to create a product that could stand alone in terms of quality. But, still had sustainability woven into every step of the production cycle; from farm; to finished article; to its wearer.