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The wedding dress has always carried the weight of tradition. With its Fall 2025 bridal collection, Shona Joy lightens the load, offering pieces that feel as modern as they do romantic. Rather than relying on convention, the Australian label explores how a wedding dress can express duality: stillness and movement, structure and softness, nostalgia and newness.
Described by the brand as “an ode to form, feeling, and fleeting moments,” the collection creates a dialogue between tradition and modernity. As founder and creative director Shona Joy Thatcher explains: “The romance lies in how the garments move, and how they make the customer feel.” It is a reminder that the most memorable gowns are not those that simply photograph well, but those that capture the experience of wearing them.
That sense of movement comes to life in the fabrics. Silk dupion is shaped into corseted bodices that dissolve into flowing satin skirts, creating gowns that feel both architectural and fluid. The same silk is reimagined in a tiered halter mini, a playful interpretation that suggests bridalwear can carry a sense of levity without losing its elegance. Shona Joy’s signature lace also makes a return, this time layered over matte satin in sharp geometric slices. The result is an interplay of vintage textures and modern lines, the past and present stitched together in a single silhouette.
The silhouettes themselves span from ceremony to celebration. Crisp cotton sateen is cut into off-shoulder minis with voluminous sleeves and delicate buttoning, while lace-panelled gowns strike a balance between timeless romance and subtle irreverence. Satin dresses shift easily from aisle to after-party, bridging formality with ease. Each piece is designed not only for the moment of walking down the aisle but for everything that follows: the embrace, the laughter, the movement across a crowded floor.
Rather than framing bridalwear as a single, unchanging symbol, Shona Joy presents it as a living experience. Fall 2025 is not only about wearing a dress but about inhabiting it fully. Because in the end, what lingers is not just how you looked but how you felt.
From sculptural silk to delicate lace, discover ELLE’s favourite looks below, and view the complete collection at shonajoy.com.au.
The post Shona Joy’s Fall 2025 Collection Reimagines The Wedding Dress appeared first on ELLE.
