Study: financial climate driving ‘cheap clothes’ searches

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LONDON – A new UK study assessing Google Trend analytics has found that amidst the first lockdown, searches for ‘cheap clothes’ jumped by 46.3 per cent. 

The Cheapest Countries study, by Pink Casino, highlights the extent to which financial constraints exacerbated by COVID-19 led shoppers to indulge in perhaps more unsustainable consumerism. 

The findings also indicate a marked increase in the number of people in search of clothing sales and discounted items, whilst ‘buy now, pay later’ and ‘free trial’ queries also proved popular.  

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