Textile

Sustainability ranked fashion’s second top priority

Hits: 7

MEMPHIS — Sustainability is ranked as the second most important strategic objective for businesses in the fashion and textiles industry, despite the economic impact of the COVID-19 pandemic, according to new research.

The study, carried out jointly by the US Cotton Trust Protocol and the Economist Intelligence Unit (EIU), was based on a survey of 150 fashion and textiles executives across Europe and the US, and interviews with leading brands including Puma, H&M and Adidas.

The authors of the new report, entitled ‘Is Sustainability in Fashion?’, say that it comes at a time when the industry finds itself at a crossroads – whether to continue to invest in sustainability, or row back in light of the pandemic.

Continue Reading

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *

eighteen + twelve =