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Long celebrated as a fashion destination, Melbourne has just added another jewel to its crown: Chopard, the Swiss Maison renowned for high jewellery and horology, has unveiled a new boutique in Chadstone, the city’s fashion capital.
Shopping for jewellery is an inherently intimate experience, and the new space embodies the Maison’s devotion to artisanal excellence, heightened retail experience and timeless elegance.
Visitors will have a truly immersive encounter in the largest shopping centre in the Southern Hemisphere. Natural light cascades through Chadstone’s famed glass-domed ceiling. Meanwhile, an eight-metre façade and Murano glass chandelier courtesy of Barovier & Toso – the storied Venetian glassmaking dynasty – further illuminates the space and evokes the spirit of old-world luxury at the heart of the Maison’s codes.
Plush Rubelli furnishings give the boutique the hush of a private salon – befitting of a family-run luxury house – like stepping into a private enclave rather than a traditional retail store. Here, clients can explore the Maison’s signature collections: Happy Diamonds, L.U.C, Haute Joaillerie and Alpine Eagle in unhurried comfort.
Co-President Karl-Friedrich Scheufele’s vision is a retail space that shares an experience of legacy as well as luxury.
“Carefully considered to reflect both the heritage of the Maison and the vibrancy of its surroundings, the opening of our new boutique in Melbourne is a proud moment for Chopard and a meaningful step in the ongoing journey of our family-run company,” says Scheufele.
“This new space in Chadstone allows us to share that legacy with our Australian clientele.”
With the Chadstone boutique, Chopard extends an open invitation for Australians to immerse themselves in the Maison’s universe of creativity, craftsmanship and enduring luxury.
Visit the store at Shop 339A/1341 Dandenong Rd, Chadstone VIC 314.
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