Visits: 29 It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? Logos carry a peculiar, almost paradoxical …
Bob Dylan, at 81, Still Gives the Camera What It Wants
Visits: 23 A new ad campaign for the fashion brand Celine highlights the troubadour’s hidden talent. On a frigid New York afternoon in February 1963, Bob Dylan posed with his girlfriend at the time, Suze Rotolo, for the portrait that …
No Dirt. No Distractions. Balenciaga Offers Just Clothes, and Contrition.
Visits: 24 In his first collection since the brand’s ad campaign controversy, the designer Demna starts to move on. PARIS — Can you design a redemption narrative for yourself without dramatically changing your identity? This was the question at the …
New Fame, Age-Old Exploitation
Visits: 22 These TikTok creators trusted their managers. Now, they just want their money. When Celeste Polanco amassed 100,000 followers on TikTok, she started thinking about money. “I knew I was in the position to get brand deals,” said Ms. …
Maya Rudolph’s Super Bowl Challenge: Make M&M’s Sweet Again
Visits: 34 Unpopular companies and brands in trouble go with a strategy of hiring a likable celebrity and hoping for the best. But they might be better off with a puppy. There are 179 actresses who are better known than …
A ‘Clueless’ Comeback for the Super Bowl
Visits: 26 Alicia Silverstone teams up with the designer Christian Siriano in a Super Bowl ad that revives her classic role. Nearly 28 years since “Clueless” premiered in 1995, colorful plaid sets still evoke the teenage spirit of Cher Horowitz, …
The M&M’s Aren’t Done With Us Yet
Visits: 15 Was the company’s recent decision to sideline its spokescandies a response to cultural backlash, or just an elaborate stunt leading up to the Super Bowl? Despite the announcement M&M’s made this week — that the company would be …
Happy Low-Key New Year!
Visits: 27 Some people are giving themselves permission to replace grand ambitions with more realistic expectations for 2023. Erin Monroe, who lives in upstate New York and works in human services, knows that 2022 — our supposed post-pandemic, Roaring Twenties, …
Sports and Fashion Won Big Together This Year
Visits: 29 When the teams are brands and the brands are stars and the fans are consumers, everything blends into one enormous business opportunity. Listen to This Article To hear more audio stories from publications like The New York Times, …
Victoria’s Secret and What’s Sexy Now
Visits: 19 A rebranding and a new documentary have the lingerie company back in the cultural cross hairs. When Victoria’s Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility — …