Visits: 23 The fashion brand and the rapper have had an intense love affair. But after Ye’s White Lives Matter shirt and antisemitic comments, the company may need to be heartless. In all the noise that has been generated by …
There Is No Excuse for Ye’s ‘White Lives Matter’ Shirt
Visits: 26 Not from Ye. And not from his new YZY collection. PARIS — Yeezy is dead. Long live YZY. Stage three of the ambitions of Ye — the artist formerly known as Kanye West — to dress the world …
Chaos and Creation: Inside the Making of Yeezy Gap
Visits: 28 In 2020, two fashion brands announced an unusual alliance. Now that goods are finally hitting stores, is Yeezy Gap a corporate-creative cautionary tale, or a new model for fashion to come? It was almost 90 degrees in Times …
The Real Lessons of Telfar, Kanye and the Gap
Visits: 39 Late last week, when the embattled Gap brand announced, with great fanfare, that it was embarking on a 10-year partnership with Kanye West to create a new brand, Yeezy Gap, in an all-in bid for relevance and revitalization, …
Kanye West and Gap Strike 10-Year Deal for ‘Yeezy Gap’ Apparel Line
Visits: 44 The Gap brand, which has flailed in recent years as it struggled with an identity crisis, has a new idea for how to revive its fortunes: Kanye West. The retailer is teaming up with Mr. West and Yeezy, …